The London Eye attracts over 10,000 visitors to ride it every day. The ferris wheel allows you to see roughly 25 miles in every direction. It's no wonder it is so popular with tourists. Inside of the capsule there are touch screens that give you information about buildings or attractions you can see while riding.
Although we didn't ride it because we thought it was too pricey and the wait too long, it is others cup of tea. I was content with getting photos of it from the bridges and underneath it. You can even pay more to have wine or breakfast in one of the capsules. The ride lasts about 30 minutes and rotates slowly so you can take in the full experience. If we ever make it back, this is something I would more so be interested in.